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"We have a large video wall that shows when customers walk into each dealership and because it’s a Harley store,
it's a different vibe from most automotive dealerships. We have loud music playing, free coffee, and popcorn
always freshly made. To match the exciting atmosphere, we use our TVs to show custom content.

On each TV screen, some of the screen will be playing some kind of video, maybe riding or something cool, and
then we’ll have our different monthly promotions. Whether that’s sales promotions or riding gear and also
events. Then at the bottom we might have the news and weather in a ticker tape scrolling past. We use
the YouTube app to pull our playlists, and images to show sales and events posters. The news ticker tape
is an RSS feed from the local news in the dealership area."

- Kiran Rancourt​, Marketing Manager at Barnes Harley-Davidson